Planman Marcom helps you design and develop it such that there is a common ownership of an organizational philosophy which is manifest in a distinct corporate culture. A well deigned corporati identity at its most profound makes the public feel that they have ownership of the philosophy by way of branding and the use of trademarks. In general, this amounts to a logo (logotype and/or logogram] and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Corporate Identity involves development of:
■ Corporate Design (logos, brand ma nual, uniforms, packaging, marketing collaterals, corporate literature, retail graphics etc.)
■ Corporate Communication (commercials, public relations, information, etc.]
■ Corporate Behavior (internal values, norms, etc.)